About Us

Welcome to Samara & Jane!
Thank you for taking the time to check out who we are and what we’re all about!

My name is Samara and I am the founder and owner of S + J, and I wanted to share a little bit about myself and this business.

From as far back as I can remember, I have always been a creative person. I’ve always loved to draw, paint, sing, and play piano. To be honest, my talents are more artistic than anything else, but I never thought that being a creative could allow me to have a job or success. Growing up in a South Asian household, there was definitely an emphasis on going to University to get a "real" degree, in order to get a "real" job. So that’s what I did! I completed my finance and international business degree and have been working in the banking & finance sector for nearly a decade. While my career is challenging, it definitely doesn’t fulfill my creative side. My passion for fashion has grown and evolved over time and I can't wait to share these beautiful and unique pieces I've found from all throughout Asia.

S+J also is an opportunity to challenge beauty norms and promote diversity. Not only am I looking to make women feel beautiful on the outside with our pieces, but I also want to promote my vision to have women of all shapes, sizes, and colours  feel beautiful.  I grew up never seeing many women in the fashion industry who looked like me, and I want to change that. S+J is dedicated to promoting beauty in diversity, and we hope you see that through our brand as well.

So that’s where S + J started. I’m jumping head first into an unknown industry and taking a risk and want to thank all of my wonderful family and friends for the support along the way. 
Through this brand, I hope you will see yourself in the women we work with. Strong, smart, beautiful, confident women who feel good in their own skin.

So our message is this: You are perfection as who you are right now.

Thank you for taking the time to check us out and for your support in S + J.

I can't wait to take this journey with you!


- S.J.